Atari is an older name than most of the users who surf the net nowadays. Atari, a popular entertainment company in the 70s and 80s, through Frederic Chesnais, CEO of the company, has made it known that it wants to restore the brand to its former glory. For this reason, Atari is preparing to launch a new online casino, coming next month.
Atari themed games to play with
It is said that this casino can offer a series of Atari-themed games and should be able to monetize as much as $ 150 million in bets for 2021 alone. The estimate for the next two years also seems to be very optimistic, counting on revenue of 400. millions of dollars, in such a small amount of time.
Atari's announcement also explained how its casino will work in detail, integrating with the likes of Decentral Games to build this new platform and emphasizing that players will be able to earn digital tokens by winning at the gaming tables.
Chesnais explained that the announcement of this new casino and the collaboration with Decentral Games symbolize Atari's desire to transfer its gaming experience within the blockchain space.
A brand that resists the passage of time
Many people, probably a little older in age than they would like to admit, fondly remember the absolute dominance of the Atari brand in the videogame scene of the 70s and 80s.
It was a weird time, a world where megabytes were incredibly large for their data storage capacity, and things like smartphones hadn't even come through anyone's brain yet. The Atari of today has long since ceased to be the Atari of that time, however, it seems that Chesnais is trying to remedy this drawback.
This isn't even the first adventure that Atari is about to embark on invest in the crypto space. But Chesnais seeks to modernize and simplify Atari to become a mainstream heavyweight again.
Strange new developments
As for Decentral Games, the company itself is backed by Digital Currency Group, which itself is the main subsidiary of Grayscale Investments LLC. Grayscale needs no introduction to anyone with a good understanding of the crypto space, as it owns the largest traded Bitcoin fund in the world, at least for now.
Time will tell how successful this new initiative will be, but Atari's choice to create a gambling platform is indeed rather strange. Above all, he tried to cash in on the value of nostalgia and tried to build his brand with that.
Much like older studios like Blizzard Entertainment, now Activision Blizzard, it seems that past home brands have failed to maintain their good reputation (and consequently their success). And you were already aware of the Atari brand or is it the first time you have heard of it? Let us know in the comments below!