Binance, the world's leading blockchain ecosystem and cryptocurrency exchange, will bring its global brand and technology to African football as it announces its partnership with the Confederation of African Football (CAF), as the official sponsor of TotalEnergies tournaments. Africa Cup of Nations (AFCON) 2021. The famous football event will take place from 9 January to 6 February 2022 in Cameroon.
Free lessons on blockchains for many Africans
This sponsorship deal will make Binance the exclusive cryptocurrency and blockchain platform for AFCON 2021 tournaments and marks the first time that Binance has sponsored a large-scale football event.
Binance will also be the official partner of the Assist of the Day / Binance Assist of the Week / Binance Assist of the Tournament, which will be promoted through CAF's social media channels including Facebook (Facebook shares - ticker FB), Instagram, Twitter, TikTok and in all six locations in five cities of Cameroon.
Veron Mosengo-Omba, CAF Secretary General said: “I am delighted to welcome Binance as the official sponsor of this year's AFCON tournament. Through this partnership with CAF, Binance will further connect with its users and the African community through football. CAF is poised to embrace blockchain-based technology and its impact on the future of African football development. I am sure that together with Binance, we can take African football to a new level ”.
As part of its mission to drive blockchain adoption and enable greater access to financial services for the world's non-bankers, Binance has provided free crypto education classes to over 541.000 Africans since 2020 - on topics ranging from user protection. to building a career in the blockchain.
An event broadcast all over the world
Yi He, Binance co-founder and CMO said: “With a population of 1,2 billion Africans and the prevalence of blockchain technology and its use cases, we believe the African continent could drive the future of the industry. blockchain. We will continue to put our efforts to push the mainstream adoption of cryptography, so that more people can understand cryptography, and understand Binance. "
The TotalEnergies Africa Cup of Nations tournament kicks off the sporting calendar of the year for Africa. Emmanuel Babalola, Binance Director for Africa said: “Soccer is the most popular sport in Africa, one that unites the entire continent and as a leading blockchain ecosystem, we are proud to be an official sponsor of the AFCON tournament. This confirms our mission to bring cryptocurrency across the continent ”.
The TotalEnergies Africa Cup of Nations kicked off on Sunday 9 January 2022 at 5PM (WAT) at the Olembe Stadium in Yaounde, with the host country Cameroon taking on Burkina Faso. More than 160 nations will broadcast the tournament live with an audience of over 300 million.