Cryptocurrency exchange Coinbase has partnered with the National Basketball Association (NBA). The Nasdaq-listed cryptocurrency company (NASDAQ shares) is now the exclusive cryptocurrency platform partner of NBA, Women's National Basketball Association (WNBA), NBA G League, NBA 2K League, and USA Basketball.
The first partnership of the NBA's cryptocurrency platform
Nasdaq-listed cryptocurrency exchange Coinbase and the National Basketball Association (NBA) announced "a multi-year partnership" on Tuesday.
The partnership "makes Coinbase the exclusive partner of the cryptocurrency platform of NBA, Women's National Basketball Association (WNBA), NBA G League, NBA 2K League and USA Basketball," the details of the announcement, adding:
"The deal, which marks the first partnership with a cryptocurrency platform for any league, will consist of Coinbase's unique content, innovations, activations and experiences to educate fans about the growing advances that are taking place in the crypto economy."
The NBA G League, or G League, is the official minor league basketball organization of the National Basketball Association. The NBA 2K League is a joint venture between the NBA and video game publisher Take-Two Interactive.
USA Basketball is a non-profit organization and the national governing body for men's and women's basketball in the United States. He represents the country in the International Basketball Federation (FIBA) and the men's and women's national basketball teams in the United States Olympic and Paralympic Committee.
"Starting with tonight's installment of the NBA's 75th anniversary season, Coinbase will have a brand presence during nationwide televised matches," adds the announcement. "The company will also become the presenting partner of the WNBA Commissioner's Cup and the exhibition tours of the USA Basketball Men's and Women's National Team, as well as a partner of the NBA G League Ignite."
Kerry Tatlock, the NBA's senior vice president of Global Marketing Partnerships and Media, commented:
"We look forward to partnering with Coinbase to provide fans with new ways to interact with the league and each other, while also improving the experience for fans who are already Coinbase users."
Meanwhile, Satoshi Nakamoto is now the XNUMXth richest person on Earth
In mid-April the creator of the Bitcoin network, Satoshi Nakamoto entered the top 20 of the richest billionaires in the world, but after the price of bitcoin fell, the inventor's wealth plummeted.
This week, Nakamoto once again joined the 20 richest people on the face of the earth. Last time, Nakamoto reached 19th position, and this time the Bitcoin inventor is now the XNUMXth richest person on the face of the planet.
BTC towards a new ATH
The leading cryptocurrency asset bitcoin (BTC) skyrocketed above the $ 60 mark and hit a high of $ 62.945 on Friday. Using today's exchange rate and the estimated stash of bitcoin that Satoshi Nakamoto owns, it indicates that the inventor of Bitcoin is the XNUMXth richest person or people in the world.
The last time we reported this topic, Nakamoto went from the 159th richest person in the world to the 19th in just five months. Using today's BTC exchange rates, six months later, Nakamoto is now the XNUMXth richest person in the world.