In an announcement posted a couple of days ago, Manchester City football club said they would partner with OKX. This would be the second foray for the Premier League champions after joining the Metaverse.
While the details of the deal are yet to be revealed, it will undoubtedly be a multi-year partnership.
Manchester City X OKX
Although OKX is the XNUMXth largest cryptocurrency exchange by spot trading volume, it is the second largest exchange by derivatives volume.
Processing over $ 20 trillion in the past 24 hours, OKX makes it clear why Manchester City chose him.
By signing up as an official cryptocurrency exchange partner, OKX will cover the football club's esports operations and men's and women's teams.
As part of the deal, OKX will gain a presence at Etihad Stadium, home to Manchester City.
And along with it, the Academy Stadium will also host the cryptocurrency exchange. Boasting a capacity of 55.000 and 7.000 respectively, both stadiums will push OKX into the mainstream crowd.
Having won 5 Premier League titles, the football team is valued at $ 4 billion, making this deal worth millions a year, as per Forbes.
But Manchester City understands the emerging importance of cryptocurrencies among fans and the whole world. Thus the football club aims to capitalize on crypto as much as possible.
Last month, the club announced its three-year partnership with Sony to bring football to the Metaverse. The deal allowed Manchester City to build the world's football stadium in the Metaverse, a virtual Etihad Stadium.
Sport and Crypto
The combination of these two is growing in popularity. For the same reason, several soccer clubs have found some or other partnerships with crypto in the past few weeks.
FXEmpire reported that Barcelona Football Club may enter the Metaverse and NFT space after the response to its BAR token.
Additionally, Bundesliga League club TSG Hoffenheim has announced its partnership with Dogecoin-inspired BabyDoge. This agreement allows the blockchain to develop club-specific NFTs in the future.