Formula 1 has announced a new award that will honor the driver who will make the most passes during a season.
Vettel is currently 1st
The Overtake Award is backed by Crypto.com, the cryptocurrency company that already has strong ties to F1-related sprint events.
F1 says the new award is "designed to celebrate the courage shown by drivers making bold moves in pursuit of success."
Additionally, F1 notes that “new broadcast graphics will be introduced live during each race, to signal overtaking possibilities and potential moves, and to help fans track drivers' progress in the hunt for the Crypto.com Overtake Award, and which will report the amount of overtaking made during the entire season ”.
By definition, the prize is intended for a driver more than the middle of the pack rather than a normal poleman or race winner. It is understood that Sebastian Vettel on Aston Martin is the current leader after the first 11 races of the season.
The news shows that F1 is continuing to look for new ways to engage its key sponsors in new areas, with the overtaking trophy joining existing awards such as the DHL Fastest Lap Award.
Additionally, it gives Crypto.com a broader presence throughout the season, and not just sprint event weekends. Curiously, F1 tried to make a comparison between overtaking on the track and the cryptocurrency deal.
A partnership that everyone gains from
F1 Business Partnership Director Ben Pincus said, “We are delighted to expand our partnership with Crypto.com as we introduce the Overtake Award which will integrate the brand into F1 throughout the season, as well as the F1 Sprint title partnership. .
"The Crypto.com Overtake Award gives us a chance to celebrate pilots' instinct to make bold and strategic moves that reflect the qualities needed when it comes to cryptocurrencies."
Crypto.com chief marketing officer Steve Kalifowitz added: “We are extremely proud to introduce a first-of-its-kind Formula 1 prize. We strive to create partnerships that provide win-win opportunities and I can't think of a award with a more perfect opportunity than this than the Crypto.com Overtake Award.
“This award allows our values to shine by celebrating the moments when riders show the courage to outdo others. This season has already seen some incredible overtaking and I can't wait to see who will be this year's champion ”.
And what do you think of this new award that on the one hand thrills fans more and on the one hand gives greater visibility to cryptocurrencies? Let us know in the comments below.