The American tennis champion has officially joined the board of Sorare, a French blockchain fantasy soccer startup that recently closed a $ 680 million loan. Speaking of this deal, Serena said: “NFTs have the potential to be the tool that will bring equity and investment into women's sports.
Serena collaborates with Sorare
I am thrilled to start working alongside Nicolas Julia and the entire Sorare team, because they understand the relationship between athletes and fans like no other in the industry, and I believe Sorare will set the culture and tone for the future of sports entertainment.
Nicolas Julia, CEO of Sorare, added: “Serena is one of the most important figures in sport and culture, who has redefined the figure of the athlete and the modern entrepreneur, also thanks to the unprecedented success of her investments in several new reality".
The strategic advice that Serena will bring in building one of the most iconic brands in sports entertainment is invaluable. I am thrilled to have her on the team. In 2022 alone, the company entered into agreements with 230 soccer teams around the world, with a new goal: to also include women's football and new sports categories.
We are talking about a company with over a million users around the world. Serena will provide advice on developing the relationship with athletes and on the strategy that the company will have to adopt to expand into new sports categories with the aim of making the new generation of the blockchain-based network, the Web3, more inclusive and diversified.
Serena's career
Serena Williams has won 73 WTA singles titles: 23 of these are Grand Slam events (all-time record in the Open Era, men included), making her the second player ever to have won more Majors in this specialty behind only Margaret Smith Court , with 24.
He has completed the virtual Grand Slam, which consists of winning four consecutive Grand Slams not in the same calendar year, twice (in the two years 2002-2003 and 2014-2015). He has also won five year-end Master Cups and 19 Premier category tournaments (6 Premier Mandatory, 6 Premier 5 and 7 Premier), as well as 21 Tier I and Tier II titles and a gold medal from the 2012 London Olympics against Maria Sharapova.
Not only in the single Serena Williams can boast numerous victories, but also in the women's doubles and in the mixed doubles, where there are 16 other Grand Slam tournaments: 14 won with her older sister Venus and two in the mixed doubles, both obtained with Maks Mirny in the 1998.
To these successes must be added three more Olympic gold medals, all won alongside Venus, a Federation Cup and two Hopman Cups. In 2021, Serena missed the US Open due to a hamstring injury that she sustained. at Wimbledon.
