Bybit becomes the main sponsor of the Argentine national football team

The Argentine Football Association (AFA) has revealed that Bybit will act as the Global Main Sponsor for all selections over the next two years.

Therefore, the cryptocurrency trading platform has put its name alongside famous companies such as Adidas, Nissan and Coca-Cola, which are also official sponsors of the Argentine national football team.

The Bybit logo on Messi's training clothing

The new partnership will allow Bybit to have maximum visibility on all AFA assets, according to the official announcement. Additionally, Lionel (Leo) Messi (the team captain) and his teammates from La Albiceleste (Argentina's nickname among football fans) will have the company logo displayed on their training apparel for the next 24 months.

Claudio Tapia - President of AFA - stated that the main objective of the Association is to attract sponsors with a "global presence".

“We are very happy with the announcement of this important commercial agreement… We have added a brand to the national team apparel, and this is something significant, both for the company and for the AFA. It is important to add brands with a global presence ”. - Tapia added.

Ben Zhou - CEO of Bybit - also commented on the collaboration describing Argentina as one of the most successful national football teams. He added that La Albiceleste's selections have "relentless passion and limitless creativity" - qualities that his company would like to promote and celebrate:

“Working with the AFA is one of the easiest decisions we've ever made. Bybit will encourage Argentina in the coming years ".

Speaking of a partnership between a football team and a digital asset company, it is worth noting the one between the Italian giant AC Milan and the popular bitcoin derivatives exchange - BitMEX. Following this, the team affixed the latter's logo on the sleeve of the men's and women's game uniform.

Argentine players and their cryptocurrency efforts

One of football's biggest stars, Lionel Messi, jumped on the cryptocurrency bandwagon this August. The former FC Barcelona striker joined the multi-million dollar selection of Paris Saint-Germain, where his "welcome pack" included not only fiat currency but also a portion of the French club's cryptocurrency fan token - PSG.

Somewhat predictably, the digital asset skyrocketed in popularity shortly after the announcement.

Gabriel Batistuta is the next legendary Argentine footballer to have something in common with the universe of digital assets. “Batigol” - as many call it - recently launched an NFT collection on the Binance Marketplace.

The digital collectibles are part of a Mystery Box set made available through a partnership with TopGoal and consist of licensed non-fungible token playing cards depicting historical moments in Batistuta's career.

NFTs have been divided into three quality categories: rare, epic and legendary. Batistuta himself has auctioned one of the legendary tokens.