The first Spanish real estate developer has entered the metaverse

Since Facebook became a "Meta" in October 2021, digital worlds known as metaverses have been on trend. 

In November 2021, digital land was sold for $ 2,4 million in Decentraland. The first "metaverse mortgages" arrived last week.

Today, Metrovacesa, one of the largest real estate developers in Spain, announced a partnership with Spanish startup “Datacasas Proptech” to promote their new physical project “Málaga Towers” ​​located in Malaga, Spain 100% digitally in Decentraland.

Metrovacesa is now a leader in the world of Real Estate in Spain

Anyone can enter the metaverse and a virtual seller will be available to show anyone the project with videos, photos, 3D models, and anyone who will have the opportunity to purchase the physical real estate through a digital experience.

Carmen Chicharro, Commercial, Marketing and Innovation Director of Metrovacesa, commented: 

"From the point of view of innovation, our goal with this proof of concept is to create a laboratory in which to test in the metaverse: a new relationship channel with a 100% digital customer profile and its desirability towards acquisition. of a physical or virtual house, forms of payment and investment through NFT, in short, to analyze if a new business model exists in the metaverse "

This is not the first time that Metrovacesa has applied Blockchain technology

The Spanish real estate developer started using blockchain technology four years ago, according to the statement.

It includes the tokenization of assets, the ability to trace milestones in the development stages, using blockchain with the Building Information Modeling (BIM) methodology, the certification of its DOMUM sustainable commitment and the tokenization of a crowdlending loan.

This partnership will allow Metrovacesa to begin understanding different applications of blockchain technology in the metaverse.

This places Metrovacesa as a leader in the world of Real Estate in Spain which has embraced this new technology.

About Málaga Towers

Málaga Towers consists of two 20-storey luxury apartment buildings located in front of the sea, “Málaga Towers Living” and “Málaga Towers Vision”.

The “Málaga Towers Living” consists of 71 one- to four-bedroom units of 132 square meters starting at 1.318.000 euros. The building will have three swimming pools, a cinema, a gym, a spa and a games room.

The “Málaga Towers Vision” consists of 73 one- to four-bedroom units of 132 square meters starting at 698.000 euros. The building will have three swimming pools, a gym, a co-working area, a spa and a games room.

The global adoption of cryptocurrencies (find out how here buy Bitcoin with PayPal) shows that metaverse projects are expanding globally rather than just in Asia and the United States.