It has been a busy start to the year for Warner Music Group (WMG). Last month, we reported the news of WMG's purchase of LAND in the Sandbox (SAND). In the midst of a flurry of activity in the NFT market and the Metaverse, WMG is back in the spotlight this week.
Warner Music Group Expands Virtual Movement with Splinterlands
This week, Warner Music Group and Splinterlands joined forces to deliver play-to-earn games. WMG announced the partnership with Splinterlands on Wednesday. Splinterlands is the company behind the popular blockchain-based P2E trading card game.
According to the announcement, the two companies will give "artists chosen by WMG the opportunity to create and develop unique, play-to-earn (P2E), blockchain-style games."
In partnership with Splinterlands, WMG aims to create new revenue streams for WMG artists. Additionally, WMG is looking to drive fan participation. Drawing on arcade-style gaming, the partnership "will produce accessible and mobile-friendly games that can facilitate wider adoption and foster community building more easily than traditional play-to-earn games."
Play-to-earn games give players rewards that include NFTs. The attraction for players is that "they can trade, sell or rent whatever they earn in the game".
Warner Music Group's move into blockchain gaming is strategic
According to DappRadar, blockchain games currently make up half of the entire use of the blockchain industry.
In January 2022, games absorbed 52% of blockchain users. Splinterlands has remained the most played Dapp game in the industry. The play-to-earn trading card game attracted over 305.000 unique active wallets (UAWs), increasing the number of linked wallets in 2021 by 4,5%.
By partnering with a leading Dapp space game, WMG will also have access to 1.8m registered Splinterlands users. Splinterlands co-founder and CEO said, “Warner Music Group is a leader in the music industry. They are innovating the music industry to meet the standards set by members of the Web 3.0 community.
Warner Music Group acquires LAND in the Sandbox
In January, WMG bought a beachfront property in the Metaverse. WMG plans to create a music theme park and concert venue that would allow WMG artists and fans to engage.
Sandbox aims to allow music fans to purchase LAND adjacent to the beachfront property. And it's not the first time these properties have been put up for sale. As we told you a few days ago, some islands have been snapped up! The partnership with Splinterlands expands the music industry's presence in virtuality.