on the crypto
even the world of sport it is opening up more and more to cryptocurrencies and Blockchain technology. In the perennial search for sources of financing, it is in particular the football to welcome the contribution of digital assets and the sponsorships that follow.
As theAtletico Madrid, second club in the Iberian capital and winner of the European Super Cup and Europa League in the 2018, which has just signed a agreement with Chiliz, a company operating in the Blockchain and entertainment sector. Let's see in more detail what the partnership is.
Atletico de Madrid is the first La Liga club to join Socios
The agreement between Atletico de Madrid and Chiliz involves in practice the adhesion of the Iberian club, the first of the Liga in this sense, to Socios, a platform provided by Chiliz and Binance DEX. In particular, the company operating in the Blockchain sector has already established collaborative relationships with a series of football heavyweights such as Juventus andAS Roma for Serie A, the Paris Saint-Germain in League 1 and the West Ham United in the Premier League.
A new way to interact with the club
Thanks to this mobile app, Atletico fans spread all over the globe will be able to interact in a completely new way with the team. To do this they will have to download the Socios.com application, which will soon be available on the App Store and Google Play Store and buy Atlético de Madrid Token Fans (at a cost of two euros each), an operation that will guarantee their full entry into the community of Atlético supporters on the same platform. The proposed activities will allow them to earn and win prizes like the tickets for the games that take place at the Wanda Metropolitano, the club house, t-shirts and other sports material or the gadgets proposed within the merchandising linked to the Madrid society.
The comment of the contractors
The news was shared by the Chief Marketing and Communications Officer of Chiliz, Emma Diskins, which on Twitter stated:
“Happy to add our first Spanish / La Liga club to the @Chiliz & @socios family. Welcome @Atleti @atletienglish "
Also Alexandre Dreyfus, in turn CEO and founder of Socios.com, wanted to comment on the agreement reached, stating that the partnership signed is also due to the club's ability to involve the fans with the help of new technologies. Fans who, moreover, could considerably increase their number thanks to the potential of Socios.com, considered as, due to the agreement signed, the potential user base of the platform should cross the billion mark.
For its part, Atletico de Madrid entrusted its reaction to the agreement reached at Clemente Villaverde, member of the board of the glorious Spanish association, which declared the club's pleasure in entering a technological platform that already sees the presence of many continental top clubs. Accession that will allow Atletico de Madrid to interact with fans from all over the world in a completely innovative way, confirming the natural propensity for new technologies already highlighted in the past.